Media Relations Maven
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  Margo Mateas writes the popular “Media Relations Maven” column for Tactics, the official newspaper of the Public Relations Society of America.  

Tired of Being Frustrated?

media relations coachingTired of editors not responding to your emails? Do your phone pitches keep falling on dead ears? Wondering why your press releases don't get picked up? Getting press coverage requires a strategic, carefully-crafted story angle and pitch. But even the best pitch won’t land if you don’t deliver it to the right editor in the right way.

Media Relations Coaching Turns Fear Into Confidence.

It’s frustrating, doing your best at media relations and still not getting the success you deserve. Sometimes it’s something as small as an email subject line, or the order in which you get the facts to the editor. Other times it’s the tone in your voice, or even your voice itself.

The Media Relations Maven is THE expert in diagnosing pitches. She’s a master at identifying exactly what’s missing in your media relations efforts, and telling you exactly what you need to do to make it work.

See how independents scored major coverage after training:
media relations coaching - video clip   Watch videos of the Maven and client testimonials

“Margo’s plan for getting media to attend and cover my client’s grand opening was successful beyond all my expectations. A television station did an extensive interview and an overall tour of the facility. Two of the three television stations carried our opening on the 5 p.m. news. Both newspapers did in-depth articles about the grand opening and society reporters included multiple photos of both events. Margo came up with on-the-spot solutions when I needed them. I highly recommend her.”
-- Rhenda Gray
Sundance Associates

Media relations coaching is the single most powerful thing you can do to catapult your press coverage and your career.

media relations developmentMedia relations coaching is a private, individual session where you and the Maven work together to perfect your pitch, refine story angles and figure out how to win over difficult editors. Imagine The Media Relations Maven working side by side with you -- giving you the benefit of her experience, lending expert advice, encouraging you when you need it -- on the projects that matter most. It would really change the outcome of that press outreach, wouldn’t it? And it would give you the confidence to go out and do it on your own in the future.

Whether you’re a seasoned pro or a PR newbie, The Maven can:

  • Find out exactly what’s causing your pitches to miss the target
  • Brainstorm story ideas that will fit your target media
  • Guide you step-by-step through the pitching process
  • Help you understand the media better than you ever did before
  • Role-play pitches so you can get the kinks out before the real thing
  • Give you the confidence to go and pitch

Media relations coaching is private, fun and instantly transformative. If you’re having trouble getting media to listen to you, or if your best pitch keeps going nowhere, a media relations couching session with The Maven can be your ticket to success.

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