Media Relations Maven
Phone 858-829-3314   
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Media Relations Articles
 
  Margo Mateas writes the popular “Media Relations Maven” column for Tactics, the official newspaper of the Public Relations Society of America.  
     

media interviews consultant Are you getting all the press coverage you deserve?

No matter what your staff’s levels of experience in media relations, chances are that they have never had formal training in pitching the media. Even PR school graduates have few, if any, classes in this all-important function. And many top-level execs have never had formal lessons in how to prepare, craft and deliver winning pitches.

This is why The Maven’s pitching training is so important. Used by successful PR executives at Six Flags, Kaiser Permanente, Weber Shandwick, Marshall’s Department Stores, Unisys, Swarovski Crystal, the State of Wyoming and many others, the Secrets of Successful Pitching seminar is an excellent way for your staff – at all levels of experience – to really understand and master media relations.

Packed Full of Insider Journalistic Tips

The Maven’s background in journalism and 20-year career in both agency and corporate public relations gives her a unique perspective that results in a proven, step-by-step approach to pitching that has helped PR pros increase their press coverage by 300%.

How does she do it? By letting you know exactly what journalists want from you – in direct, clear and real-world language.

You’ll learn:

  • The four things every editor has to hear in every pitch
  • Why you need to pitch in 15 seconds or less
  • The one buzzword that can turn a “no” into a “yes”
  • Insider lingo and techniques that will make you a journalist’s best friend
  • Psychological tips into sales, human nature and editors that will turn you into a pitching powerhouse
  • Email pitching secrets that will make editors read and respond to your emails
  • The 10 Commandments of Smart Media Relations
  • The Pitching Process – and why actually making the pitch is at the end

Real-World Examples, Interactive Exercises and Powerful Role Play

You have never attended a pitching seminar like this: because no one teaches pitching like The Maven! The Maven breaks it all down into an easy formula you can use over and over again to generate monster publicity.  

media interviews seminarsWhen you hold a “Secrets of Successful Pitching” seminar at your company, you’re getting more than just the best pitching tips in the business. You’ll also get The Maven’s review of your current and past pitches, help with current releases and email pitch letters, and the chance to role play with your toughest editors. It’s a powerful, career-changing event that leaves everyone with an “aha!” experience.

Get Hits The Same Day As Training

The Maven’s training is so powerful people routinely walk out of the seminar, go to their desks and deliver winning pitches. That’s happened with The American Red Cross, Belkin, RBBPR, Tara, Ink and many others.

We host Secrets of Successful Pitching seminars onsite for companies and agencies, for PRSA groups, and associations.

contact us Contact the Maven Today