PUBLIC RELATIONS WRITING TRAINING
You should provide training for your staff if their writing:
Public Relations Writing is a Special Skill
Writing snappy releases and emails is essential to your job as a public relations practitioner. The problem is that most PR pros write releases like they’re writing feature stories – long and full of descriptive words.
Writing a good release is also more than just writing for the traditional journalists’ “inverted pyramid” style. A well-crafted release gives all the information an editor needs without overwhelming her with fancy words, jargon and too much hype.
Make your release stand out from the rest
The Maven employs a custom, 10-step approach to writing releases that’s used by top agencies and corporations. She also gives clients a custom template that they can adapt to their unique needs which makes press release writing a snap.
Your staff will learn to: